As the founder of RampRate Sourcing Advisors, Tony is the visionary behind the world’s first full cycle IT Decision Hub and sourcing advisor.
Prior to RampRate, Tony was SVP at Raindance, which was acquired by Intercall. He also thrived in the digital media, carving out more than 50 deals that included licensing, infrastructure, low cost media distribution, fundraising, and marketing. Prior, he held senior executive roles in marketing and sales at Exodus, now Savvis, helping drive the firm to its public offering by helping to drive annual revenue from $5MM to more than $600MM at the time of his departure.
Tony is a charismatic speaker and has spoken at Harvard University, USC and Media Summit. His writing has been featured in Business Insider, Forbes.com, Huffington Post, and Only Time Buys Trust. He is active in the Clinton Global Initiative, Aspen Institute, and Tech Coast Angels.
Since 1996, our founder Tony Greenberg was on the founding team of outsourcing firm Exodus. He found there was 40% excess capacity and cost in most every IT services deal and sales people who oversold 40%. Our role is to cut that fat out.
If you buy or sell IT infrastructure services, you’re about to meet a company that will make you even more successful. At RampRate, we play matchmaker by facilitating win-win partnerships between buyers and sellers. Buyers enjoy lower costs, faster ramp times, and reduced risk.
Sellers benefit from more efficient and sustainable relationships with their clients. We are not outsource procurement. Many of your suppliers are our clients, therefor we know how to cut costs on both sides and make everyone happy. Whether its commission reduction or refining the use case against the contract, we stand unique in our ability to drive powerful outcomes. Everytime.
We are hired by clients who are scaling, normalizing or downsizing. We do this by sourcing fast and renegotiating your current contracts, regardless of at termination time or right in the middle.
The Myth of the RFP By Tony Greenberg A long time ago in a business not so far away, a king sat considering his fate. The weather had been poor during the last growing season, the peasants were getting restless, and neighboring kingdoms were either disappearing into the abyss or raising …
IT budget optimization You’ve armed yourself with the latest IT “power tools” – ITSM, e.g., ServiceNow, ITBM, e.g., Apptio – and are starting to get real traction. Better… Read More »Attention CIOs: A 2016 Budget Upside Surprise Awaits You
IT Purchase It isn’t news to say that purchasing outsourced IT services can be complex. Oftentimes, enterprises can get tied up in knots while trying… Read More »IT Purchase Decisions: Know Your Internal Buying Center
CIOs constantly wrestle with five common infrastructure sourcing problems and finding the solutions is no easy task. IT Infrastructure Sourcing. This is complex stuff. It’s… Read More »What’s Wrong with IT Infrastructure Sourcing [Infographic]?
Digital Service Efficiency Though it’s well understood you can’t manage what you don’t measure, the vast majority of enterprises don’t track the energy efficiency of… Read More »eBay Measures Energy Consumption with Digital Service Efficiency
Managing IT Infrastructure In the IT department of a large enterprise, change is a constant. Across the entire infrastructure spectrum, constant changes in hosting, networks,… Read More »7 Points of Friction in Managing IT Infrastructure Change
IT Capacity Typically, the IT services buyer forecasts usage utilizing a number of factors at his/her disposal: Prior contracted capacity—that is, what was signed up… Read More »Infrastructure Optimization: What You Need to Know About Wasteful IT
Business At The Speed Of Light In the low-latency world of high-frequency trading, some will lose, no matter how smart their systems and people. Can… Read More »Business At The Speed Of Light – What is a Millisecond Worth?