Sourcing Advisory

Sourcing Advisory

As the founder of RampRate Sourcing Advisors, Tony is the visionary behind the world’s first full cycle IT Decision Hub and sourcing advisor.

Prior to RampRate, Tony was SVP at Raindance, which was acquired by Intercall. He also thrived in the digital media, carving out more than 50 deals that included licensing, infrastructure, low cost media distribution, fundraising, and marketing. Prior, he held senior executive roles in marketing and sales at Exodus, now Savvis, helping drive the firm to its public offering by helping to drive annual revenue from $5MM to more than $600MM at the time of his departure.

Tony is a charismatic speaker and has spoken at Harvard University, USC and Media Summit. His writing has been featured in Business Insider,, Huffington Post, and Only Time Buys Trust. He is active in the Clinton Global Initiative, Aspen Institute, and Tech Coast Angels.

Matchmaking in the age of cloud, which is simply hosting.

Since 1996, our founder Tony Greenberg was on the founding team of outsourcing firm Exodus. He found there was 40% excess capacity and cost in most every IT services deal and sales people who oversold 40%. Our role is to cut that fat out.

If you buy or sell IT infrastructure services, you’re about to meet a company that will make you even more successful. At RampRate, we play matchmaker by facilitating win-win partnerships between buyers and sellers. Buyers enjoy lower costs, faster ramp times, and reduced risk.

Sellers benefit from more efficient and sustainable relationships with their clients. We are not outsource procurement. Many of your suppliers are our clients, therefor we know how to cut costs on both sides and make everyone happy. Whether its commission reduction or refining the use case against the contract, we stand unique in our ability to drive powerful outcomes. Everytime.

We are hired by clients who are scaling, normalizing or downsizing. We do this by sourcing fast and renegotiating your current contracts, regardless of at termination time or right in the middle.


The Myth of the RFP

The Myth of the RFP for Everything at Half Price

The Myth of the RFP By Tony Greenberg A long time ago in a business not so far away, a king sat considering his fate. The weather had been poor during the last growing season, the peasants were getting restless, and neighboring kingdoms were either disappearing into the abyss or raising …